Glossary of ECOM Terms

Term	Description
Tag	A tag is a snippet of code that is added to your website’s source code and reports back on the activity of a user on your site.
Tag tracking	Tag tracking enables the measurement of user interactions on ecommerce websites. The tracking of these interactions can help you identify the factors that drive sales and the sources that bring in the most traffic. User interactions may include: product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, transactions, and refunds.
Tag management system (TMS)	A tool that allows you to add and update tracking tags without editing your website code.
Data layer	A data layer is a layer of your website that collects and stores data. Implementing a data layer can enable your TMS to provide governance, flexibility, and dependability for data exchanges across platforms with custom rule-based tags.
Cookie	Cookies are text files with small pieces of data — like a username and password — that are used to identify your computer as you use a computer network. Specific cookies known as HTTP cookies are used to identify specific users and improve your web browsing experience.
URL shortener	URL shortening is a technique in which a Uniform Resource Locator (URL) may be made substantially shorter and still direct to the required page. This is achieved by using a redirect which links to the web page that has a long URL.
Cart Recovery	An automated trigger to remind a consumer that they have items in their shopping cart.
Click event	A record of a “click action” in the Vibes Analytics Module for every page a consumer visits after clicking on a campaign.
Product action	An action that a user takes on a product page. Definable actions include • click • detail • checkout_option • promo_click • add • remove • checkout Learn more about these product actions here.
Abandonment window	How long after a user abandons their cart before a message is sent
Expiration window	How long after a user abandons their cart before their session expires. An expired session allows them to be targeted for new abandonment messages.
Blackout window	A time period in which users will not receive any cart abandonment messages
Text message copy	What the text message says
Behavioral ecommerce retargeting	The targeting of a subset of customers with a message based on their past behaviors. An example of this would be an automated message that only targets customers who set over a certain amount.
High purchase amount retargeting	A personalized follow-up message to consumers who spend above a certain amount. This can be configured to be triggered after a certain amount of time or sent as a non-automated broadcast.
Automated purchase reactivation by date	A personalized automated message to consumers who haven’t purchase in specified amount of time.
Purchase reactivation with product category	A personalized message targeting shopper who have not purchased after a specific date *and* have recently viewed a specific product category. This must be sent as a broadcast.
Purchase reactivation broadcast	A one-time broadcast that will target only customers who haven’t purchases since a definable date of your choice.
Target based on category	A personalized message that will target all consumers whose last click was a certain product category. This must be sent as a broadcast.
Product purchased retargeting	A personalized broadcast message based on consumer’s most recent purchase. This must be sent as a broadcast.
`activity_uid`	An alphanumeric string used to identify the campaign the message was associated with. For broadcasts, this will be the same as the `broadcast_id`.