Glossary of ECOM Terms

TagA tag is a snippet of code that is added to your website’s source code and reports back on the activity of a user on your site.
Tag trackingTag tracking enables the measurement of user interactions on ecommerce websites. The tracking of these interactions can help you identify the factors that drive sales and the sources that bring in the most traffic.

User interactions may include: product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, transactions, and refunds.
Tag management system (TMS)A tool that allows you to add and update tracking tags without editing your website code.
Data layerA data layer is a layer of your website that collects and stores data. Implementing a data layer can enable your TMS to provide governance, flexibility, and dependability for data exchanges across platforms with custom rule-based tags.
CookieCookies are text files with small pieces of data — like a username and password — that are used to identify your computer as you use a computer network. Specific cookies known as HTTP cookies are used to identify specific users and improve your web browsing experience.
URL shortenerURL shortening is a technique in which a Uniform Resource Locator (URL) may be made substantially shorter and still direct to the required page. This is achieved by using a redirect which links to the web page that has a long URL.
Cart RecoveryAn automated trigger to remind a consumer that they have items in their shopping cart.
Click eventA record of a “click action” in the Vibes Analytics Module for every page a consumer visits after clicking on a campaign.
Product actionAn action that a user takes on a product page. Definable actions include
• click
• detail
• checkout_option
• promo_click
• add
• remove
• checkout
Learn more about these product actions here.
Abandonment windowHow long after a user abandons their cart before a message is sent
Expiration windowHow long after a user abandons their cart before their session expires. An expired session allows them to be targeted for new abandonment messages.
Blackout windowA time period in which users will not receive any cart abandonment messages
Text message copyWhat the text message says
Behavioral ecommerce retargetingThe targeting of a subset of customers with a message based on their past behaviors. An example of this would be an automated message that only targets customers who set over a certain amount.
High purchase amount retargetingA personalized follow-up message to consumers who spend above a certain amount. This can be configured to be triggered after a certain amount of time or sent as a non-automated broadcast.
Automated purchase reactivation by dateA personalized automated message to consumers who haven’t purchase in specified amount of time.
Purchase reactivation with product categoryA personalized message targeting shopper who have not purchased after a specific date and have recently viewed a specific product category. This must be sent as a broadcast.
Purchase reactivation broadcastA one-time broadcast that will target only customers who haven’t purchases since a definable date of your choice.
Target based on categoryA personalized message that will target all consumers whose last click was a certain product category. This must be sent as a broadcast.
Product purchased retargetingA personalized broadcast message based on consumer’s most recent purchase. This must be sent as a broadcast.
activity_uidAn alphanumeric string used to identify the campaign the message was associated with. For broadcasts, this will be the same as the broadcast_id.