Guides
Start typing to search…

Acquisition Pop-Up

📘

Note

Configuring this widget will be done with the help of your Technical Account Manager. This documentation is meant to outline the basic parameters and configurable elements but is not comprehensive of the widget’s capabilities. Please reach out to your Customer Success team to learn more.

The acquisition widget is a pop-up, full-screen takeover, banner, or button that appears on your website and prompts customers to sign up for your mobile marketing program. The flow allows you to capture mobile phone numbers, email addresses, and custom fields, if desired.

To use the widget, you will need to install a configurable JavaScript to your ecommerce website. In this article, we’ll talk about the various configurable elements of the file, which you will need to discuss with your Technical Account Manager.

Flow Options

The first step in configuring your widget is to decide which information you’d like to collect. Currently, we offer two options:

  • Option A: Collect SMS only
  • Option B: Collect SMS and email

See the below flowchart to see an outline of each flow:


Display Options

The next thing you’ll need to decide is how you want your acquisition widget to display. Currently, we have three options:

  • Traditional pop-up
  • Banner
  • Button

Traditional pop-up

A pop-up appears over your website content. You can configure this pop-up to display after a set amount of time or set it to display immediately when the page loads.

Banner

A partial banner displayed at the top or bottom of your webpage. If top is selected, your page content will be pushed down underneath the banner.

For desktop, you may include an image to display on the left or right of your banner. For mobile, the image will not display.

Desktop

Mobile

Bubble

A small floating banner with a single line of copy. Visitors of your website can click on the button to expand to a banner or open the pop-up experience. They can also click the X icon to hide the bubble, which will hide the experience until the cookie settings expire.

You can choose the bubble to display at any corner.

Desktop

Mobile

Configurable Options

Global parameters

The following table contains global parameters you will use to customize your widget.

Parameter

Type

Description

widgetId

string

Unique alphanumeric ID for your widget

isEmailCaptureEnabled

Boolean

Configures whether your pop-up captures the user’s email along with mobile phone

isNumberStepSkipable

Boolean

Enable or disable the skip button for mobile phone number input. It is not recommended to disable skip.

isEmailStepSkipable

Boolean

Enable or disable the skip button for email input. It is not recommended to disable skip.

zIndex

number

Controls the stacking order of the pop-up on your page. Elements will higher z-indexes will appear in front of elements with lower z-index values.

logoUrl

string

Externally hosted URL for your brand logo

font

string

Include either a URL to load your font, or if using a font family already on your website, use the familyName element

isDarkMode

Boolean

enable/disable dark mode

theme

object

An object that allows you to set colors for the light/dark mode. Accepts both RGBx and HEX values.

Within this object, you can set:

  • backdrop: the color of the background overlayed on top of the existing website content
  • primary: the primary brand color that displays in the button active background color
  • primaryLight: button background color that displays on hover state
  • background: the background color of the pop-up window
  • disabled: the button background color when in disabled state
  • text: the font color of 'Title Text' within the pop-up window
  • textSecondary: the font color of the 'Compliance Text' under the button area
  • error: the font color of the 'Error Message Text' AND the 'Input Field' border color
  • border: the border color of the input form field

appearDelay

number (seconds)

Time delay before pop-up appears, measured in seconds

dismissDelay

number (seconds)

How long after a user dismisses the pop-up that it will appear again, measured in seconds

content

object

Object that contains text content for each step (see below)

maxWidth

string

Controls the maximum width of the widget

borderRadius

string

Controls the border radius of the buttons and field inputs

position

string

Controls the position of the widget. Options are left, right, and center.

subTitleFontSize

string

Controls the font size of the subtitle

titleFontSize

string

Controls the font size of the title

titleFontWeight

number

Controls the font weight of the title

pinWidgetToEdges

Boolean

Controls whether the widget stretches to fit the full height of the device

Configurable content

SMS-only flow pages & options

Desktop

Mobile

numberCapture: numberOnly

SMS-only Desktop MDN Capture Page

  • title: title text
  • body: body text
  • placeholder: input hint text
  • button: button CTA text
  • complianceText: compliance text --- terms: text terms text --- terms: url URL
  • customField: if desired, you can collect additional custom data --- type: type of custom field --- placeHolderText: placeholder text for your custom field --- title: title for custom field --- data: define options to select from

tap2Join: numberOnly

SMS-only Mobile MDN T2J Page

  • title: title text
  • body body text
  • button: button CTA text
  • complianceText: compliance text
    --- terms: text terms text
    --- terms: url URL
  • customField: if desired, you can collect additional custom data
    --- type: type of custom field
    --- placeHolderText: placeholder text for your custom field
    --- title: title for custom field
    --- data: define options to select from

tap2Join: numberOnly

SMS-only Mobile MDN T2J Page

  • title: title text
  • body: body text
  • button: button CTA text
  • complianceText: compliance text
    --- terms: text terms text
    --- terms: url URL

tap2Join: numberOnly

SMS-only Mobile MDN T2J Page

  • title: title text
  • body: body text
  • button: button CTA text
  • complianceText: compliance text
    --- terms: text terms text
    --- terms: url URL

Email & SMS flow pages & options

Desktop

Mobile

emailCapture: desktop

Email+SMS Desktop Email Capture Page

  • title: title text
  • body: body text
  • placeholder: input hint text
  • button: button CTA text
  • complianceText: compliance text --- terms: text terms text --- terms: url URL

emailCapture: mobile

Email+SMS Mobile Email Capture Page

  • title: title text
  • body: body text
  • placeholder: input hint text
  • button: button CTA text
  • complianceText compliance text
    --- terms: text terms text
    --- terms: url URL

numberCapture: withEmailStep

Email+SMS Desktop MDN Capture Page

  • title: title text
  • body: body text
  • placeholder: input hint text
  • button: button CTA text
  • complianceText: compliance text
    --- terms: text terms text
    --- terms: url URL
  • customField: if desired, you can collect additional custom data
    --- type: type of custom field
    --- placeHolderText: placeholder text for your custom field
    --- title: title for custom field
    --- data: define options to select from

tap2Join: withEmailStep

Email+SMS Mobile MDN T2J Page

  • title: title text
  • body: body text
  • button: button CTA text
  • complianceText: compliance text
    --- terms: text terms text
    --- terms: url URL
  • customField: if desired, you can collect additional custom data
    --- type: type of custom field
    --- placeHolderText: placeholder text for your custom field
    --- title: title for custom field
    --- data: define options to select from

thanksPage: desktop: withEmailStep

Email+SMS Desktop Thanks Page

  • title: title text
  • body: body text
  • button: button CTA text
  • complianceText: compliance text
    --- terms: text terms text
    --- terms: url URL

thanksPage: mobile: withEmailStep

Email+SMS Mobile Thanks Page

  • title: title text
  • body: body text
  • button: button CTA text
  • complianceText: compliance text
    --- terms: text terms text
    ---terms: url URL

Configurable Thank You pages

You can also create dynamic Thank You pages, which will display based on the actions the user took during the flow.

For example, you may want to set up logic such as:

  • When a user skips email address, but submits a mobile number, then display variant A
  • When a user submits email address, but skips mobile number, then display variant B
  • When a user submits BOTH email address AND mobile number, then display variant C
  • If a user is already subscribed to the list, then display variant D
  • When a user skips ALL steps, then do NOT display a Thank You page and just close the pop-up

You can customize the logic for your flow with the help of your TAM.

Desktop

Mobile

thanksPage: desktop: numberOnly

Variant A - Displays if the user only submits a phone number

  • title: title text
  • body: body text
  • button: button CTA text
  • complianceText: compliance text --- terms: text terms text --- terms: url URL

thanksPage: mobile: numberOnly

Variant A - Displays if the user only submits a phone number

  • title: title text
  • body: body text
  • button: button CTA text
  • complianceText: compliance text
    --- terms: text terms text
    --- terms: url URL

thanksPage: desktop: emailOnly

Variant B - Displays if the user only submits an email

  • title: title text
  • body: body text
  • button: button CTA text
  • complianceText: compliance text
    --- terms: text terms text
    --- terms: url URL

thanksPage: mobile: emailOnly

Variant B - Displays if the user only submits an email

  • title: title text
  • body: body text
  • button: button CTA text
  • complianceText: compliance text
    --- terms: text terms text
    --- terms: url URL

thanksPage: desktop: withEmailStep

Variant C - Displays if the user both email and phone number

  • title: title text
  • body: body text
  • button: button CTA text
  • complianceText: compliance text
    --- terms: text terms text
    --- terms: url URL

thanksPage: mobile: withEmailStep

Variant C - Displays if the user both email and phone number

  • title: title text
  • body: body text
  • button: button CTA text
  • complianceText: compliance text
    --- terms: text terms text
    --- terms: url URL

thanksPage: desktop: alreadySubscribed

Variant D - Displays if the user is already subscribed to the list

  • title: title text
  • body: body text
  • button: button CTA text
  • complianceText: compliance text
    --- terms: text terms text
    --- terms: url URL

thanksPage: mobile: alreadySubscribed

Variant D - Displays if the user is already subscribed to the list

  • title: title text
  • body: body text
  • button: button CTA text
  • complianceText: compliance text
    --- terms: text terms text
    --- terms: url URL

Configurable colors

No background image

With background image (desktop)

With background image (mobile)

Element

Customizations

Best Practices

font

Use your website’s font family or include a free web font using URL

Default font is Verdana

We recommend using a font family already used on your website using the familyName element

logo

Include a URL with an externally hosted image of your brand logo

  • Recommended to use PNG or JPG
  • Logo container size is 240W x 96H pixels (72 dpi), but will shrink larger sizes

title

Add custom text for your pop-up’s title and set the text color, font, and size

body

Add custom text for your pop-up’s body and set the text color, font, and size

placeholder

Add custom hint text displayed in the form input field and set the text’s color, font, and size

button

Add custom button text and set text size, font, and color

primary

Primary brand color that displays in the button background color

RGBa value is used by default with alpha value of “1” (displays at 100%), but HEX is supported

primaryLight

Button background color that displays on hover state

RGBa value is used by default (picked up from 'primary' RGB value) with an alpha value of “0.4” (lightens to 40%)

disabled

Button background color when the button is in disabled state

error

Customize the error text and color, font, and size of inline error text and input box border when the entered input invalid

complianceText

Add custom text for the compliance area and set text color, font, and size

terms

Add custom text for the terms link and set text color, font, and size. Add custom links if desired.

skip

Customize the skip link text and set text color, font, and size

While not recommended due to compliance reasons, you can remove the skip link. Note that users can still opt out by clicking the close “X” icon.

dismiss

Customize the dismiss “X” icon color

backdrop

Customize the layer color of the background behind the pop-up

  • HEX value is supported but use RGBa value to include transparency and retain the blurring effect
  • Default alpha set to 0.4 (displays the RGB color at 40%)

background

Customize the pop-up modal window’s background color

background image

Add an externally hosted URL of an image for your brand, and customize its opacity and placement

Desktop and mobile layouts are available

border

Border color of the input form field when in normal, non-error state

Updated 14 days ago