An activity_type refers to the type of campaign or activity with which the data is associated. For example, in the context of a Message Extract, each line of data represents a message sent and the activity_type determines which type of campaign, API activity, keyword trigger, or other activity the message was associated with.
| activity_type | Description |
|---|---|
| ACQUISITION | Activity is associated with an acquisition campaign. |
| Broadcast | Activity is associated with an broadcast campaign. This could be SMS, push, or MMS. |
| Campaigns::Site | Activity is associated with a mobile page campaign created in the Wallet Manager. |
| Campaigns::Wallet | Activity is associated with a wallet campaign created in the Wallet Manager. This could be a loyalty card, a wallet offer, or an event pass. |
| chat | Activity is associated with messages sent to an individual end user via the Message Steam in the Messages tab of the platform. |
| Contest | Activity is associated with a contest campaign. |
| DateTriggeredBroadcast | Activity is associated with a date-triggered broadcast. |
| default | This is returned when an end user texts in a keyword that is not associated to any campaign. |
| default_external | Activity is associated with an event being sent into the system. After the event, no default MT was sent, but a callback sent was sent to the customer. |
| default_none | Activity is associated with an event being sent into the system. After the event, no default MT or callback was sent in response. |
| EventTriggeredMessage | Activity is associated with an event-triggered messaging campaign. |
| help | Activity_type for when an end user texts the word HELP into one of your short or long codes.` |
| INCENTIVE | Activity is associated with an incentive campaign. |
| Info | Activity is associated with an info campaign. |
| MessageApiv2 | Activity is associated with Connect aggregation, using v2 of the API. |
| MessageApiv3 | Activity is associated with Connect aggregation, using v3 of the API. |
| MSG | This activity_type is associated with a ProServ app activity. |
| NONE | The campaign type is not defined. |
| ProvisionedKeyword | Activity is associated with an end user texting in a provisioned keyword. |
| RecipientListTriggeredBroadcast | Activity is associated with a recipient list-triggered broadcast campaign. These campaigns are triggered by a recipient list being uploaded into the platform. |
| Request | Activity is associated with an interactive request campaign. Request campaigns allow end users to send in requests using a keyword anywhere in their text. |
| stop | Activity is associated with an end user sending in a "STOP" keyword. |
| Vote | Activity is associated with a vote campaign. Vote campaigns allow end users to text in a response to a question or poll, usually by using a keyword. |